NEW YORK -

automotiveMastermind launched its Market EyeQ sales platform last year, and the company’s founder and co-chief executive officer Johannes Gnauck said the company wanted to continue its focus on technology and service.

“We knew we needed key individuals to help us focus on building our product,” Gnauck said in a news release.

With that in mind, the company has hired four new executives to support what it says is “growing customer demand.”

“These individuals offer a unique perspective that will be essential in helping us continue structuring our platform to meet the needs of our niche dealer and consumer base, ultimately helping them sell more vehicles,” Gnauck said.

The individuals are Joseph Kacala, who was hired as a chief product officer; Chris Long, vice president, product; Tushar Manglik, vice president, software engineering; and Yong Li, vice president, architecture.

Kacala’s more than 25 years in the automotive industry includes experience in dealership software product management, marketing, business development and strategic partnerships.

He will help lead expansion efforts for Market EyeQ into new partnerships with dealerships and OEMs. The company said the expansion will help boost sales and profitability during what it says is a crucial time for new car sales at the automaker and dealership levels. 

Long’s experience is in the area of building online consumer-driven lead generation tools. The company said he will use that expertise to lead the company’s consumer product and marketing team. That will bring tools to increase ease of marketing outreach for dealers. 

Manglik’s 18 years of experience in software engineering, innovation and leadership includes building and mentoring global teams with a focus on delivery of business-critical features and predictive analytics services.

Manglik will lead the effort at automotiveMastermind to build and deliver product features across all software engineering, data engineering and data science teams.

That, according to the company, will provide dealers with new Market EyeQ features.

Li’s more than 20 years of experience are in the area of product development and architecture for web, feed and editorial platforms.

In his new role, he will be responsible for establishing architecture for the organization’s expansion, and he will work with the product and engineering teams to manage what the company describes as “high-priority, client-focused solutions.”

The company describes Market EyeQ as “the single sales platform to identify, communicate with and close every buyer in a local market.” 

“These individuals offer a unique perspective that will be essential in helping us continue structuring our platform to meet the needs of our niche dealer and consumer base, ultimately helping them sell more vehicles,” Gnauck said.