The vehicle appraisal data for AutoNation Express is being provided by Black Book, the latter announced Tuesday.
The platform is the online car shopping and purchasing tool from the AutoNation dealership group. And through this partnership, visitors to AutoNation dealerships will be provided a trade appraisal when they’re shopping for a ride.
First, the shopper receives a valuation range. Then once he or she provides additional info about the vehicle, a more detailed estimated value is given.
Upon request of an estimate, a customer can print that certified estimate to bring to an appointment at AutoNation store.
Black Book says that its vehicle valuation data can help AutoNation Express generate additional leads and showroom traffic.
“AutoNation chose Black Book to power its best-in-class shopping tool because Black Book values are widely acknowledged to be the most accurate in the industry,” said Jared Kalfus, senior vice president of sales for Black Book.
“With detailed information on millions of vehicles, Black Book will power AutoNation Express with the most accurate valuation data ever offered on cars and trucks, enabling better leads for increased sales,” he added.