Cars.com has named former Hyundai Motor America and Subaru of America chief marketing officer Dean Evans as executive vice president.
The company describes Evans as a “renowned automotive industry leader.”
In addition to his roles with Hyundai and Subaru, Evans also held executive positions at Dealer.com, Dealix and LotLinx.
Cars.com describes Evans as having “more than 20 years of experience driving success at major automotive brands with a focus on sales through next-generation marketing and technology solutions.”
In his new role, Evans will help develop and bring marketing services to dealers and automakers to increase sales. Evans joined CARS in late October and reports to president and chief executive officer Alex Vetter.
“Dean is an important addition to the CARS leadership team, as he sees the bigger solutions strategy that we’re driving to help sellers be more effective with technology,” Vetter said in a news release.
Dean Evans. Photo courtesy of Cars.com.
Vetter continued, “CARS has substantial automotive industry know-how and digital technology that can be further leveraged for growth. Dean’s expertise, leadership and impressive track record for ramping auto sales is unprecedented. Our vision is to create a competitive advantage for our customers and further evolve the business to a marketplace and a full-service solutions provider.”
“CARS is a transformational player in our industry that will absolutely be No. 1, with a track record of innovation that delivers results for dealers and OEMs alike,” Evans said.
He also said, “The company is sitting on an amazing foundation of first-party data and technology solutions, which combined with the media platform of Cars.com will enable powerful growth and profitability for the industry. I’m excited to bring my passion, experience and ideas to the company and the leadership team. There’s nowhere else I’d rather be.”