NORFOLK, Va. -

Dominion Dealer Solutions’ CRM and lead management systems, Autobase and Web ControlTM, are now both premium CRM products for General Motors.

As part of GM’s Dealer Technology Assistance Program (DTAP), Dominion has agreed to complete integration to all available GM DTAP Data service integrations by the end of Q4. 

Through DTAP, GM makes its data available in their dealers’ own CRM systems to improve sales, customer experience and customer satisfaction.

"General Motors bestows a Premium product designation on select CRM solutions that provide deep database integrations so dealers can do business as efficiently as possible all in one place," Dominion director of OEM partnerships Ryan Kelly said in a news release. "Dominion is proud that both Web Control and Autobase are recognized as Premium CRM products and have been approved for the iMR Turnkey Vendor Program."

GM dealers who utilize either Dominion Autobase or Web Control can now access GM tools from the client record. Previously, the tools were only accessible from various GM websites and other GM internal systems.

Key integration points that have been enhanced include DCDE Customer Search, VPS – Incentives Offer Management and VPS – GM Credit Card.

The integrations are now available to both Dominion Autobase and Web Control customers at no additional charge.

Additionally, Dominion said over the next several months it will also be adding both its Vehicle Locate Service (VLS) and Vehicle Invoice Service (VIS) for the GM dealers.