COSTA MESA, Calif. -

J.D. Power announced Monday it has promoted Thomas King to fill the new position of data and analytics senior vice president.

King has served in senior roles at the company since joining in 2005.

He most recently served as J.D. Power vice president of PIN OEM operations, digital marketing analytics and auto finance, where he led the company’s newly combined PIN, digital marketing analytics and auto finance practices.

King played a large role in acquisition and integration of NADA Used Car Guide and the launch of J.D. Power Residual Values, the company said.

"Over the course of many years, Thomas has proven himself as an innovative, creative and analytical business leader at J.D. Power,” J.D. Power chief executive officer and president Finbarr O’Neill said in a news release.

“Thomas is extremely qualified for this new role, and we’re very confident that his vision and execution will be crucial components to help drive our data and analytics segment to new levels beyond our existing industry-leading position. The growth of our data and analytics and advisory services further underscores the expansion initiatives underway at J.D. Power,” he continued.

In his new role, King has been tasked with leading the overall strategic direction of J.D. Power’s data and analytics segment.

He will oversee the segment’s revenue and profitability; business development initiatives; marketing; budget management and new product development, according to J.D. Power.

King will join the executive committee and report directly to O'Neill.

"It is a privilege to be selected for this important new role within J.D. Power,” King said. “I look forward to continuing to identify strategic opportunities to grow this business alongside a group of talented and dynamic professionals.”

King has also previously served as senior director of PIN consulting and analytics at J.D. Power.

He began his career as a market analyst at General Motors prior to joining J.D. Power.