Kelley Blue Book Trade-In Values are now integrated into the Contact At Once! Automotive messaging platform, CAO! Connect.
The integration helps create what CAO says are satisfying connections, and it builds relationships between auto shoppers and dealers by making it easier for consumers to ask questions and get information in the “micro-moments” when they shop — whether on a brand or retailer site, via online advertising, on social media and more.
With the new integration, dealers can pull trusted trade-in valuations into messaging conversations with consumers to help better guide buyer journeys and convert more sales opportunities.
Updated weekly, Kelley Blue Book Trade-In Values show consumers what to expect to receive based on style, condition, mileage, and options of the vehicle when they trade it in to a dealer.
“Giving our customers every piece of information in a quick, efficient manner is the name of the game in today’s highly competitive marketplace,” John Thompson, director of marketing for Montrose Auto Group, said in a news release.
“Every dealer knows that a trade valuation is one of the most compelling actions potential buyers can complete,” said Denise Chudy, general manager, Contact At Once!, a LivePerson company. “Giving dealers who use Kelley Blue Book and CAO! Connect instant access to trade-in values in the conversation flow can help convert more conversations to leads. It also gives consumers visibility to one of the key components of most buying journeys.”
Consumers express frustrations with inconsistencies in pricing and information across platforms, according to a recent study by automotive market research and advisory firm Root & Associates cited in the news release. They want to be able to find these details in a quick, user-friendly way — without the need for an in-person visit before they’re ready. The company says this integration can help.
“Kelley Blue Book Values are the result of massive amounts of data, including actual sales transactions, which are then adjusted for local market conditions and seasonal trends,” Damon Bennett, senior director of syndication for Kelley Blue Book, said in a news release. “Using the CAO! Connect messaging platform with integrated digital retailing tools like our trusted trade-in values can help consumers find information easier, make decisions faster, and build relationships with dealers during the digital phase of the shopping process.’
Real-time translations for more than a dozen languages, which the company says is especially important for dealerships who have multilingual customer bases; and Hot Opportunity Transfers from CAO! Live advisers who respond on the dealer’s behalf and connect salespeople with consumers via messaging once they are ready to purchase, are among other CAO! Connect features.
The new web-based CAO! Connect app, an enhanced agent workspace that helps dealers send messages to consumers from multiple locations, is available to existing Contact At Once! customers at no additional charge.