SAN FRANCISCO -

LotLinx, developers of platform aimed at connecting more than 6.5 million consumers who are searching vehicle inventory online every month directly to the dealership websites where that inventory resides, appointed a new vice president of product management on Tuesday.

Taking on this role is former Dealix executive Dave Shefferman.

LotLinx highlighted that Shefferman has nearly two decades of experience in the high tech and automotive industries, including with Dealix, where he re-built UsedCars.com from a small classified site to a leading industry portal for used-vehicle shopping.

In his new role, Shefferman will support LotLinx’s growth by leading product development and data strategy efforts for the LotLinx Deeplinking platform, the first ever VIN-specific inventory advertising technology that can directly links shoppers from search engines and automotive research sites to the vehicle display pages (VDPs) on dealerships’ websites.

LotLinx noted Shefferman has an impressive track record of designing and implementing proven technology enhancements. As director of product management for Dealix, he led the re-launch of UsedCars.com and tripled used car lead volume and revenue in the first month alone.

Shefferman began his career in digital marketing as the marketing manager for E-LOAN, where he led the development of end-to-end reporting and analytics systems. He honed his online skills as product manager for CafePress.com, where he built the user-flow for the company’s create and buy service.

Most recently, Shefferman served as director of product management, data operations and development for Trulia.com, designing systems and patented processes to manage real estate listing data quality and integrity.

In addition, executive highlighted Shefferman is a prolific and successful entrepreneur. He founded OneBrick.org, a nonprofit organization focused on getting people involved in community service, and co-founded ManageMyScore, an online service that helped people understand how their financial actions would impact their credit scores. Most recently, he founded WineSavage.com, an online wine club focused on artisan, handcrafted wines.

“LotLinx is a proven technology platform that streamlines the car buying process and delivers higher conversion rates at a fraction of the cost of other marketing channels,” Shefferman said. “I think the product is phenomenal, and I’m excited to be working with a fast-growth company and a team of industry veterans who are committed to delivering the best online experience possible.”

LotLinx chief executive officer Dean Evans added, “Dave’s deep product expertise and strong entrepreneurial spirit are incredible assets for LotLinx.

“As we continue to experience strong growth, his skills will be instrumental in helping us continue to provide a positive and efficient online experience for dealerships and consumers,” Evans went on to say.