PCG Digital is a marketing agency for automotive dealers that provides SEO, SEM and social media advertising services that aim for greater efficiency and effectiveness from digital media investments.
SpinCar is a digital automotive merchandising software company, and it says thousands of dealers use its platform to offer engaging experiences to online car shoppers.
Now, the two companies say they are partnering “to educate, empower and enable auto retailers to successfully navigate the digital disruption that is taking place in the industry.”
PCG and SpinCar say their partnership will work to implement what they describe as “impactful digital merchandising capabilities.” The companies say those capabilities boost business performance and bring dealers “competitive differentiation.” The partnership, according to the companies, will bring “transformative digital merchandising services and technology” to auto dealers nationwide.
More on PCG: It was founded by Brian Pasch, which the company describes as an “industry thought leader.” The company works with auto dealers to audit existing processes, and it also helps them develop next-generation digital marketing strategies. PCG also teaches modern marketing techniques to sales and marketing teams.
As for SpinCar, its 360° WalkArounds aim for greater levels of transparency to the car buying process, and they strive to generate detailed first-party shopper data to bring “personalization at scale.” SpinCar’s VINtelligent Retargeting product aims to help dealers get the most out of their media spend by delivering personalized digital ads. Those ads are based on individual shopper engagement levels and specific vehicle interests.
Pasch said too many dealerships still are not making the best use of modern merchandising techniques. Instead, they rely on outdated approaches and static website experiences “that simply don’t live up to consumer expectations,” he said.
“I’ve long been impressed with SpinCar’s ability to help dealers make the car the star by enabling them to deliver engaging, immersive online experiences that help consumers fall in love with a vehicle before ever setting foot in a physical dealer storefront,” Pasch said in a news release. “We are excited to be partnering with SpinCar to help dealers rethink their VDPs and plug profit leaks with this powerful technology solution.”
SpinCar co-founder and chief executive officer Devin Daly described PCG as a “recognized thought leader in automotive marketing” that has long advised and educated automotive professionals around the world.
“This partnership validates the massive impact and opportunity that advanced digital merchandising technology is creating for the industry and we are thrilled to be working with Brian and his team to bring the SpinCar platform to an even larger audience of dealers who are ready to take their marketing performance to the next level,” Daly said.