Joe Overby, Senior Editor

In April 2017, CarGurus — still a private company at that point — launched its first-ever mass-media ad campaign, aiming to drive awareness among the general public. “We want to get people to think first and foremost about us as their shopping destination when buying a car comes to mind. And I think... Read More

Auto Remarketing Staff

Along with the launch of a new Vovlo Cars joint venture with Google to embed services into the Swedish automaker's infotainment system, recent technology development in the industry includes new augmented reality tech from Mercedes Benz USA and Kia Motors America, as... Read More

Auto Remarketing Staff

UnityWorks recently promoted one of its own executives. The provider of nicro-targeted video campaigns for automotive dealers announced the promotion of Jeff Grice to vice president of strategic development. Grice joined the company in 2013 as director of strategic development with a focus on building scalable and... Read More

New COO among 2 promotions at Dent Wizard

Auto Remarketing Staff

Dent Wizard International announced Thursday that it has promoted two more company leaders following the promotion of chief executive officer Mike Black last month. Addison Thomas has been promoted to chief operating officer and Doug Grill has been appointed to fill his most recent position as regional vice... Read More

Joe Overby, Senior Editor

Reporting on and being immersed in the auto industry every day often gives me a misguided gauge of the general public’s awareness of its interworking, trends and emerging technology. When I am unsure when something in automotive has become a household name, so to speak, my test case is often my... Read More

Kia adds augmented reality to Facebook tool

Auto Remarketing Staff

Kia Motors America has added augmented reality technology to its digital assistant for Facebook Messenger. The automaker introduced its newly enhanced digital assistant at Facebook's annual F8 developer conference earlier this week. With the addition of new AR technology, Kia’s Facebook page... Read More

Auto Remarketing Staff

Several automakers joined a blockchain project this week that has truly a global footprint and objectives. MOBI — the Mobility Open Blockchain Initiative — announced its formation to explore blockchain for use in a new digital mobility ecosystem that could make transportation safer, more affordable and... Read More

Auto Remarketing Staff

FordDirect announced that it named former Ford Motor Co. director of U.S. sales Dianne Craig to serve as its new chief executive officer, a move that was effective Tuesday. Craig brings more than brings 30 years of experience in automotive sales and marketing, as well as deep relationships with Ford and... Read More