COMMENTARY: Digital advertising technology helping savvy dealers acquire used inventory at right price
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Tuesday, Nov. 10, 2020, 09:45 PM
Lauren Donalson, PureCars
Although demand for new and used vehicles remained hot through the summer months, the deep-rooted effects of COVID-19 continue to have profit-eroding implications on many auto dealers who have been forced to acquire used inventory at bloated prices at auction. Manufacturer delays and reduced inventory have all but decimated dealers’ ability to maintain new-car sales […]