Total customer lifetime value for dealers estimated at more than $50K
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Wednesday, Dec. 4, 2019, 07:35 PM
Auto Remarketing Staff
LAWRENCEVILLE, GA -
Many automotive sales professionals mistakenly view car buying transactions as “one-offs.” They assume that the customer is unlikely to do business with their brand, or dealership, ever again. But Black Book and The Appraisal Lane estimate that after factoring in the potential revenue from referral business, the lifetime value of a customer to a dealership […]