PARSIPPANY, N.J. -

Avis Budget Group is looking to be at the forefront of technology involving the rental and remarketing arenas, so it joined another association on Wednesday.

Avis Budget Group announced it has become a member of The Internet of Things Consortium (IoTC). The company has joined the consortium given the critical role that IoT technologies are playing in Avis Budget Group’s strategy to making mobility more ubiquitous, personalized and convenient.

“The Internet of Things industry gave birth to today’s Internet of Transportation industry which offers significant benefits to consumers, cities and mobility companies like Avis Budget Group,” said Arthur Orduna, chief innovation officer at Avis Budget Group.

“From streamlined operations, to better customer experiences and enhanced data, the IoT is enabling a revolution in urban mobility, and we’re right at the center of it,” Orduna continued.

The IoTC is a business development association for the IoT ecosystem. It is comprised of leading founders, executives and global companies in IoT.

The IoTC said its mission is to ignite the growth of the IoT marketplace by leading the industry’s efforts through strategic partnerships. The organization focuses on five key verticals: connected homes, autos, cities, retail and wearables.

From its acquisition of Zipcar in 2013, to its investment in connected cars, to the rapid adoption of its mobile app and to its pioneering Mobility Lab in Kansas City, Avis Budget Group insisted it has been leveraging IoT technology to offer its customers the most flexible and convenient on-demand mobility options.

“Avis Budget Group is leading the way in connecting cars and customers to its mobility platform, showcasing yet another benefit of the IoT industry,” said Greg Kahn, president and chief executive office of the IoTC. “The company is a great addition to our network, and we look forward to their leadership role on the Smart Cities Task Force.”

Whether it’s a vehicle by the minute, hour, day, week or year; whether you’re driving yourself or being driven; whether it’s a sports car or a sports utility vehicle, Avis Budget Group wants to make mobility available at the tap of an app.

“We’ve really just scratched the surface of what’s possible as we continue to leverage IoT technologies within our platform, our mobile app and our fleet,” Orduna said.

“As today’s connected cars give way to tomorrow’s autonomous cars, the potential for enhancing the customer experience is even more magnified, but it will require deep coordination across the public and private sector, which is why we’re pleased to join IoTC and co-lead a Smart Cities Task Force,” he went on to say.