Manheim has launched two new features to its Manheim Express app, one of which will allow dealers to manage offers directly within the Manheim Express app.
Manheim wants the Manheim Express buyer experience to help dealers make fast but confident purchasing decisions, said vice president of offsite solutions Derek Hansen.
“And we continue to up the ante on how we help them achieve that,” Hansen said in a news release. The Manheim Express app launched its buyer experience in January of this year. “Managing offers in the app will give dealers increased flexibility to conduct business wherever is easiest for them, and personalized vehicle recommendations uses the latest AI technology to highlight vehicles that fit their inventory mix.”
Manheim made a $100 million investment committed to its digital marketplace throughout 2019. The buyer experience inside the Manheim Express app was part of that investment.
Boosting the development of new technological tools and services to help dealers reduce waste, turn inventory faster, buy vehicles with greater confidence and boost profitability was the company’s goal.
Fueled by what Manheim describes as dealers’ evolving needs as they increase use of digital wholesale platforms, the buyer experience inside the Manheim Express app will get two more improvements:
— Recommended Vehicles: MLOGIC, a group of Manheim decisioning products, fuels that improvement. Manheim says that with “deeply personalized” vehicle recommendations in Manheim Express, dealers will be able to see up to 50 vehicles that are predicted to fit their specific needs under the new “Recommended” tab.
In describing how that is accomplished, Manheim said M LOGIC’s machine learning uses data across Manheim's digital and physical properties. With that data, the system identifies dealer preferences based on location and vehicle attributes.
Helping buyers find relevant inventory quicker and easier through the Manheim Express app is the ultimate goal of this data-driven AI, Manheim said, and it has recently added a similar feature to the Manheim Market Report valuation tool.
— Manage Offers: Dealers, with in-app access to offer management, can directly manage offers without needing to access a desktop computer. All within the app, dealers will be able to retract offers, make a new offer or accept, submit and reject counteroffers.
Manheim says these additions to the in-app buyer experience are available this month and will improve on the success Manheim Express and its users have already seen. Nearly 60,000 users representing 18,500 dealerships across the country have downloaded Manheim Express since its launch one year ago.