ServNet has added a new member, expanding its reach into Illinois. The latest to join the independent auction group is Greater Rockford Auto Auction, which is now in its third generation of ownership by the Clark family that founded it.  

ServNet president Patty Stanley announced the addition at the recent ServNet Owners meeting in Dallas.

“I am extremely pleased to welcome the Greater Rockford Auto Auction to ServNet,” Stanley said. “The Clark family, and the auction they have operated for more than 40 years, are highly regarded, and are known throughout the region for their dedication to their customers, high standards of service and commitment to the industry.

“We look forward to working with Mark and Ryan Clark and the auction staff to build an even stronger presence in one of the country's leading automotive markets,” she added.

Greater Rockford has grown from a two-lane sale to the six-lane, 35-acre auction it is today, a path that includes a move to its current location in 1993 and the opening of a new reconditioning facility earlier this year.

In addition to its six lanes and recon services, the auction also offers on-site mechanical services, inspections, transportation, simulcast and an in-house floor plan program.

The auction's location in Rockford, Ill., is less than 100 miles from Chicago, Milwaukee, and Madison, Wis., and is about two hours from the Quad Cities area of Iowa.

“As an independent, family-owned auction ourselves, we are excited to join forces with ServNet and are pleased to be part of a group that has distinguished itself as a leading voice in the auto auction industry," says owner Mark Clark.

“We are looking forward to deepening our relationships with the other auctions in the group as well as with remarketers across the country as we continue to grow our business and provide greater services to our customers,” Clark added.