ADESA, a business unit of KAR Auction Services, announced it has promoted a new regional vice president for Eastern Canada.

General manager of ADESA Montreal Simon Robitaille has been chosen for this role.

In his new role, Robitaille will be responsible for providing guidance throughout the region and helping to expand and enhance operations in these key markets, the company said.

He will also continue heading up ADESA Montreal, as well.

“Simon’s vast knowledge of the industry paired with his experience running our largest Canadian auction makes him a great fit for this position,” said Trevor Henderson, chief operating officer of ADESA Canada. “His strong relationships and expertise will be important assets as we continue to strengthen our robust Canadian footprint.”

The new regional VP has more than 17 years of experience in the auto business and has been with ADESA since 2007, when he came on board at ADESA Montreal as the business development manager.

Over the course of his tenure with ADESA, he has held a number of management roles, including operations manager for ADESA Montreal and general manager for ADESA Quebec City.

He was promoted to the GM position in Montreal in 2011.

“I am excited to accept this new role as regional vice president of eastern Canada and this opportunity to take ADESA’s presence here to the next level,” said Robitaille. “I also look forward to leveraging and further expanding ADESA’s partnership with TradeRev as a key differentiator in the eastern Canadian market.”