In an effort to elevate its customer experience, Genesis Motors Canada has launched Genesis Downtown, the brand's first boutique retail storefront in Canada on Queen Street East in downtown Toronto.

"Genesis Downtown is another touchpoint for our customers. Since launch, our customers have expressed a desire to experience the brand in a more traditional automotive setting,” Genesis Downtown distributor principal Shahin Alizadeh said in a news release. “As Genesis was built on the concept of human-centered luxury, this boutique provides another resource through which the brand can serve its customers."

The new store is a boutique-style facility with sleek, modern and rich finishes, where customers in the Toronto area can also learn more about vehicle models, pricing and ownership benefits, Genesis Motors said.

“Athletic elegance in design is at the core of Genesis vehicle design for its vehicles, and that inspiration is reflected in Genesis Downtown,” the company said. “Key to this approach is modern, comprehensive online and boutique platforms to empower a luxury automotive customer to enjoy a retail experience that seamlessly integrates into their life.”

Between this year and 2021, the brand will expand with three additional boutiques and about 30 stand-alone facilities, Genesis Motors said.

"Genesis goes beyond offering exceptional vehicles by providing a human-centred purchase and ownership experience," Genesis brand director Michael Ricciuto added. "Genesis delivers personalized service every step of the way with the Genesis-at-Home concierge service and now, with the first retail store in Genesis Downtown, luxury boutiques."

Toronto’s Genesis Downtown is open Monday to Thursday from 10 a.m. to 7 p.m. and Fridays and Saturdays from 10 a.m. to 6 p.m.