Carfax on Friday announced that Mark Rousseau has joined the company as president of CarProof.

Rousseau, who most recently was with LexisNexis, will oversee continued efforts to expand the scope of information reported to CarProof, to develop innovative products that unlock the full potential of vehicle history, and to grow awareness of the company’s ability to help people make decisions about used cars.

“Mark’s wealth of experience and industry knowledge will make him a key addition to the CarProof team,” Dick Raines, president of Carfax, said in a news release. “We see him as an important addition to unlock the full potential of an exceptional team with a long track record of success.

“I’d like to thank Drew Forret, and all the members of the CarProof team, for their good counsel and leadership of the company during our search. I’m confident that with Mark’s guidance the company will continue their tradition of innovating to help Canadians make better decisions about the used cars they buy and sell,” Raines continued.

CarProof is the leading vehicle history company in Canada. Its products help consumers, car dealers, vehicle manufacturers, major auctions, governments, insurance providers and police agencies. Based in London, Ontario, and founded in 2000, CarProof has been named one of Canada’s 50 Best Managed Companies, and was also honored with Deloitte’s 2013 Technology Fast 50 and Fast 500 awards.

CarProof will continue to operate as a standalone company, and Rousseau will report to Raines.

“The CarProof commitment to providing trusted information that helps Canadians buy and sell used cars with more confidence is what attracted me,” said Rousseau. “I’ve always been curious and had a deep desire to build. I’m excited to join a company that’s firmly committed to innovating new products and building outstanding teams. CarProof helps millions of consumers and thousands of dealers in Canada and I’m proud to now be part of that effort.”