Auto Remarketing Canada Staff

In the showroom, car brands only have about 20 seconds to influence a car shopper's opinion, according to eye tracking provider Tobii Pro Insight, which partnered with Dx3 Canada and Toyota Canada to closely analyze consumer's typical showroom experience. As if they were shopping for a new vehicle, 92 study... Read More

Auto Remarketing Canada Staff

The Serpa Automotive Group has launched its new Serpa Automotive Boutique, which specializes in helping professionals find, purchase and arrange the delivery of hard-to-find luxury marques and rare models. Shoppers can either visit the store or go online to have Serpa Automotive Boutique begin locating vehicles among... Read More

Safe-Guard Canada brings on new national account manager

Auto Remarketing Canada Staff

Safe-Guard Canada recently announced it has appointed Richard Comrie as national account manager to oversee client relationship management and business development. Comrie most recently served as the director of new business development for LGM Financial Services. Comrie has spent more than 25 years in... Read More

August's top 10 most-funded used-car models

Auto Remarketing Canada Staff

The latest monthly report on Top Funded Used Vehicles from Dealertrack Canada shows the Toyota RAV4 compact crossover has bumped the Mazda3 compact car to 11th place this month. As compact crossovers continue to be popular with used-vehicle buyers, the only passenger cars remaining on the top 10 list include the Honda... Read More

Auto Remarketing Canada Staff

When both dating and car shopping, Canadian women notably desire reliability and compatibility more than men, says Hyundai Auto Canada. Seventy-seven percent of women across Canada look for reliability in a potential partner, and 87 percent say they look for it in a car, compared to 66 percent of men who seek... Read More

Joe Overby, Senior Editor

Eric Janca, who previously held national daily rental sales manager and national remarketing manager roles for FCA Canada, is now heading up lease maturity and remarketing at SCI Lease Corp. Janca moved into the position on Aug. 1, following three years as FCA Canada’s national remarketing manager, and then... Read More

Records roll in for Canadian CPO car sales

Joe Overby, Senior Editor

August was a hot month for automotive brands and their certified pre-owned vehicle sales in Canada. Audi, for example, had its best-ever CPO month, moving 974 units in Canada. That beat year-ago figures by 59 percent. Through eight months, Audi is up 26 percent with 5,705 sales. Mercedes-Benz had its... Read More

Auto Remarketing Canada Staff

Mercedes-Benz Canada has opened the doors to Mercedes me Store Markham, its newest retail space at the CF Markville shopping mall, the group announced Thursday. The new store is designed to provide customers a new way to interact and experience the brand, Mercedes-Benz Canada said. “People may be surprised to... Read More