GREENWICH, Conn. -

Mercedes-Benz of Greenwich is attempting to persuade the affluent consumers in its Connecticut market who already own or lease another luxury model with a $2,000 incentive.

Dealership management explained drivers who currently own or lease a BMW, Audi, Lexus, Porsche, Jaguar, Range Rover or Land Rover, Acura, Infiniti or Cadillac are eligible for up to $2,000 back on the purchase or lease of a 2010 or 2011 Mercedes-Benz vehicle.

The store emphasized customers are not required to trade in their current vehicles, but they must prove ownership by presenting the current registration.

To reach customers in Greenwich, Stamford, Norwalk, New Canaan, Darien, Cos Cob, Old Greenwich, Riverside, Rye and Portchester, the Mercedes-Benz of Greenwich spring promotion also includes:

—Shoppers looking for a new E-Class or C-Class in Stamford, Norwalk, Greenwich or a surrounding area can receive $2,000 back if they already own one of the vehicles listed.

—Customers can receive $1,500 back with the purchase or lease a CLS-Class if they are the owner or leasee of one of the vehicles on the list.

—For those interested in buying or leasing an S-Class in Norwalk, Stamford, Greenwich or a surrounding area, or any other new Mercedes-Benz, they can get $1,000 back.

The dealership said its offers exclude Sprinter and SLS-Class vehicles.

Along with its new-vehicle promotion, the store highlighted its used inventory, too.

Mercedes-Benz of Greenwich currently has more than 250 units in its used-vehicle department. Among them are certified pre-owned Mercedes-Benz models that include a warranty and roadside service. Lot management explained any remaining portion of the Mercedes-Benz four-year/50,000-mile new-vehicle limited warranty applies before connecting with the nameplate’s certified pre-owned limited warranty that provides comprehensive unit coverage for up to another 36 months and up to 135,000 total accumulated miles.

The dealership also is in the midst of a major renovation project at its 261 W. Putnam Ave. store. Later this year, store management plans to open its brand new showroom that includes 15 additional service bays equipped with the latest technology as well as a Broadway car wash system.

For more details about Mercedes-Benz of Greenwich, call (866) 391.1857 or visit mercedesbenzgreenwich.com.