AutoAlert, teaming with CreditMiner, has added additional sales opportunities for its users via the addition of credit soft pulls for service-not-sold records, allowing its dealer customers to provide solid qualifying offers to service customers that have not previously purchased a vehicle at their business.

The credit soft pull, which does not require a prospect’s social security number, date of birth, or consent, downloads equity and credit information into AutoAlert, putting the establishment in a situation where they can provide an offer for the customer’s current vehicle and provide a deal on a new model.

“The addition of CreditMiner to AutoAlert will increase the number of opportunities to sell in service by 30 percent because data enables associates to make value proposition offers, not sales pitches,” said Tony Rhoades, AutoAlert’s vice president of product. “Converting service-only customers into new vehicle purchasers deepens their relationship with the dealership, which is important to ongoing retention, additional purchases, and dealership profitability.”

Complying with the Fair Credit Reporting Act, CreditMiner allows for dealer-specific offers of credit which are otherwise invalid anywhere else. Its tools can give access to bureau data at TransUnion, Experian and Equifax, providing permissible bureau data such as up to five auto loan summaries, current payment data, auto loan balances, cosigner participation, and revolving credit data.

“The team at CreditMiner is proud to partner with AutoAlert, the leader in data mining,” said Don O’Neill, CreditMiner’s vice president of sales and marketing. “The power this relationship brings to dealers is immeasurable. Dealers can now target and prospect consumers in service who did not purchase their vehicle from the servicing dealer.

“The exciting part is the offer is valid only at that specific dealership," O'Neill continued. "This partnership brings the leader in data mining sales opportunity generation and the leader in promotional bureau software together. The results will be an unparalleled tool for dealer profitability.”