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McMullen: Deciphering the Active Evaluation Phase: How to Sell to Gen X and Y — Part IV

In the last chapter of our “How to sell to Gen X and Y” series, we explored the phenomenon of the “initial consideration set”— the 3.8 cars (on...

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Potratz: 3 Simple Tips to Stop Wasting Ad Dollars

With dealers having only so much money they can dedicate toward advertising, Paul Potratz offered three recommendations for dealers of any size that can help to sharpen their...

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LeasePlan Helps Out Children's Shelter in Community

LeasePlan USA  recently gave back to its community through a bus donation to a children’s shelter, a gesture that now allows the shelter to meet state guidelines...

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Potratz: The Secret to Becoming an Authority in Your Industry

One of Paul Potratz’s recent episodes of his weekly online video commentaries about dealership advertising started out sounding like a standup comedian’s joke,...

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ALG: Residuals Likely to Dip Modestly, but Beat Historical Norm

In addition to announcing an update to its forecasting model, ALG said Monday that  while it is projecting a modest decline in residual values,its latest forecast still...

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Who’s Tops in Total Quality Index?

Strategic Vision has announced its list of best-quality vehicles for 2013, in the 18th annual Total Quality Index.

Named best overall corporation in Total Quality for...

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