
In the last chapter of our “How to sell to Gen X and Y” series, we explored the phenomenon of the “initial consideration set”— the 3.8 cars (on...

With dealers having only so much money they can dedicate toward advertising, Paul Potratz offered three recommendations for dealers of any size that can help to sharpen their...

LeasePlan USA recently gave back to its community through a bus donation to a children’s shelter, a gesture that now allows the shelter to meet state guidelines...

One of Paul Potratz’s recent episodes of his weekly online video commentaries about dealership advertising started out sounding like a standup comedian’s joke,...

In addition to announcing an update to its forecasting model, ALG said Monday that while it is projecting a modest decline in residual values,its latest forecast still...




