Tuesday, Nov. 29, 2016, 11:52 AM UPDATED 9:05 AMBy Chris Hart-Williams
This year, the Manheim Central Florida team launched the Digital Block sale, a bidding experience that uses enhanced imaging and digital tools during live auctions.
“A few benefits of the digital block format are faster sales, enhanced imaging, and more importantly a feel of exclusivity,” Butch Herdegen, general manager of Manheim Central Florida, said in emailed comments. “The dedicated sale space and specialized format really differentiate their sale.”
In a Digital Block sale, no vehicles run through the lanes; a live auctioneer calls the vehicles as they show up on a big screen that provides enhanced imaging and a complete condition report. Online buyers can bid as well via Simulcast.
Buyers also have the opportunity to inspect the vehicles on the lot before or during the actual sale.
“The majority of the feedback has been positive. Online buyers enjoy the enhanced, high-quality images. In-lane buyers enjoy the atmosphere and comfortable buying environment,” said Herdegen. “They like being able to sit and buy cars at a high top table while eating a snack and scrolling through the condition report on their tablet.”
Manheim Central Florida has scheduled a Digital Block sale for each month and reports the seven sales its held this year resulted in an overall sales rate of 96 percent.
“We see great potential for the Digital Block sale format,” added Herdegen. “From standard consignor based sales to special inventory sales, Manheim Central Florida plans on making the most of this great new sale opportunity and we expect other locations will soon be offering this format as well.”
Editor's Note: Updated to change "credit report" to "condition report."