On Monday, Kelley Blue Book announced its first in a series of international launches with the introduction of Kelley Blue Book in Portugal at KBB.PT. According to a 2017 TGI Grupo Marktest study, price was the No.
While consumers are more apt to visit stores on days that are warmer and drier — making it easier for dealerships to move inventory — a report recently released by The Weather Company showed that cooler temperatures and inclement weather more likely drive consumers to choose to stay home and want
AIM Group, an interactive media and classified advertising consultancy firm, claims in a report that via “an unusual business model” CarGurus has leapfrogged Autotrader.com and Cars.com to become traffic leader among automotive advertising sites in the U.S.
Dealerships are losing an average $380,000 annually in service revenue as a result of missed opportunities to digitally engage with and retain millennial car buyers, according to a study released by AutoLoop on Tuesday.
Last week, Cox Automotive executive vice president and chief marketing officer John Kovac accepted a lifetime achievement award from the Atlanta Chapter of the American Marketing Association (AMA) in recognition of his long-standing record of marketing achievements throughout his career.
PERQ announced Monday it launched Auto Website Conversion Course, a free series of online best practice tutorials designed to help dealers clean up their sites and create more potent conversion paths.
For dealers who have found themselves grappling with limited ad dollars, mirroring OEM ad spending during seasonal events is a strategy that can help maximize campaign efforts throughout the rest of the year.
Mobile wholesale marketplace ACV Auctions has secured $15 million in venture funding in a Series B investment round led by Bessemer Venture Partners that the online auction platform will use to expand into additional markets.
CompetitorPro announced that Eric Cotter — former TrueCar vice president of used car product — has joined chief executive officer and founder Steve Greenfield, who started the company in August as the co-founder.
“The used market as a whole is definitely in the midst of a significant transition that’s only just starting to accelerate.”