“The used market as a whole is definitely in the midst of a significant transition that’s only just starting to accelerate.”
During Super Bowl LI on Sunday, media, insights and marketing solutions company Jumpstart Automotive Media monitored auto shoppers visiting its portfolio of publishers in a time-trended series to see how traffic fluctuated when ads aired.
Did you punch in the search term “Alfa Romeo” during Sunday night’s Super Bowl?
If so, you probably weren’t alone.
Online traffic for the Italian car brand — one of nine automakers to air ads during the game, according to Cars.com — skyrocketed, say analyses released Monday.
When marketing a product, understand your audience. Blend in some social media.
Sounds simple enough, right?
Dominion Dealer Solutions announced the inception of an omni-channel digital solution to drive both traffic and revenue for a dealer’s fixed operations on Wednesday.
automotiveMastermind, a company that implements cloud-based technology, announced on Thursday that Toyota is the ninth brand to join its platform as a partner.
A shopper walks into a dealership and begins talking with a salesperson.
The dealership employee asks how the shopper heard of the store, and he or she jots down some notes.
All too often, marketers count on passive digital marketing strategy when they could be taking a more proactive approach that is more efficient, says Eric Brown, president of LotLinx Media Holdings.
Beyond a slew of uncertainties at play, another reason analysts are “hedging our bets” when forecasting the 2017 new-car market and opting instead for a range: off-lease volume, says Autotrader senior analyst Michelle Krebs.
On Thursday, PureCars announced that it is a Bing Ads Select Partner, and now joins a number of other small and medium-sized business partners in the advertising industry that have demonstrated expertise in driving growth using the Bing Ads platform.