Misleading performance metrics in the automotive industry will erode the trust between vendors and dealers. These ramifications will have lasting effects for everyone providing marketing services to dealerships.
Car dealerships’ handling of leads outpaces other industries, according to Conversica, a provider of artificial intelligence driven lead engagement software for marketing and sales organizations.
Consolidated Asset Recovery Systems (CARS), a technology and services company that works with finance companies to help streamline the repossession and remarketing process, is hosting a free webinar focused on insurance claims and protecting finance company investments.
Three fundamental reasons why auto dealerships find converting leads into buyers an obstacle are: inadequate explanation of the pricing and value proposition, lack of timely follow-up and not using leads' preferred follow-up communication methods, according to recent study results released by Aut
Particular car shoppers respond better or worse to different words when debating which car to buy, according to new research released by CDK Global on Tuesday.
You have seconds to get a customer's attention online, and vehicle photos are often the first impressions of your dealership. You've spent hundreds on auction fees, transportation and reconditioning your vehicles.
With Buick and Lexus leading the way, quality of automotive service continues to show significant improvement and is driving an increase in overall customer satisfaction, according to the J.D. Power 2017 U.S. Customer Service Index (CSI) Study released on Thursday.
The National Automobile Dealers Association reminded members that those who participate in its Dealership Workforce Study by completing a questionnaire and submitting their payroll records will receive two complimentary reports.
The next online continuing education offering from risk management and training provider Recovery Industry Services Company (RISC) is geared to prepare recovery agency owners and agents to comply with federal regulations for protecting consumers’ nonpublic personal information (NPPI).
PERQ announced Monday it launched Auto Website Conversion Course, a free series of online best practice tutorials designed to help dealers clean up their sites and create more potent conversion paths.