While quality and affordability are regarded as key decision factors when purchasing a car, America’s growing group of millennial consumers are most likely to consider brands that fit with their personal image instead, according to Cambridge Analytica, a data analytics and behavioral communicatio
The National Automobile Dealer Association recently highlighted a new resource for members is now available: “A Dealer Guide to the FTC Used Car Rule.” Members can secure it through NADA University Online.
Like many organizations, FICO indicated Toyota Financial Services was looking for ways to achieve better outcomes from its collections efforts.
Faulty oxygen sensors are still the most common cause of a check engine light, says the the 2017 CarMD Vehicle Health Index released Tuesday.
Misleading performance metrics in the automotive industry will erode the trust between vendors and dealers. These ramifications will have lasting effects for everyone providing marketing services to dealerships.
Car dealerships’ handling of leads outpaces other industries, according to Conversica, a provider of artificial intelligence driven lead engagement software for marketing and sales organizations.
Consolidated Asset Recovery Systems (CARS), a technology and services company that works with finance companies to help streamline the repossession and remarketing process, is hosting a free webinar focused on insurance claims and protecting finance company investments.
Three fundamental reasons why auto dealerships find converting leads into buyers an obstacle are: inadequate explanation of the pricing and value proposition, lack of timely follow-up and not using leads' preferred follow-up communication methods, according to recent study results released by Aut
Particular car shoppers respond better or worse to different words when debating which car to buy, according to new research released by CDK Global on Tuesday.
You have seconds to get a customer's attention online, and vehicle photos are often the first impressions of your dealership. You've spent hundreds on auction fees, transportation and reconditioning your vehicles.