Greater Kalamazoo Auto Auction, an XLerate Group auction, will celebrate its 41st year anniversary on Thursday with a special sale.
In honor of its anniversary, GKAA said it will award more than a total of $15,000 in cash and prizes to a number of potential dealer customers who attend the sale this week.
Each Thursday, the auction holds its dealer sale at 10 a.m., with 600 plus dealers in attendance, according to GKAA.
GKAA was founded in 1976 and currently consists of a 26,000 square foot facility on 65 acres.
The auction also has a 9-bay reconditioning facility, a full-service mechanical repair shop and transportation department.
“By taking advantage of the many services offered by Greater Kalamazoo Auto Auction, each customer expands his own automotive marketing efforts and benefits in terms of time and financial return,” GKAA general manager Daryl DeVries said in a news release.
“Above all, each customer, whether buying or selling, returns time and time again because of the special qualities that set GKAA apart from the rest. We have a strong team of loyal employees that goes the extra mile each and every week.”
IAG names fundraising challenge winners
The Independent Auction Group recently announced the winners of its March Madness bracket challenge, a fundraising effort the group held in collaboration with Dyer Auto Auction last month.
Participants were asked to mail in a dollar for each bracket to be put into a trophy.
IAG's top three finishers for this year were women. The first place title went to Britney Egbert, fleet/lease manager at Dealers Auto Auction of Idaho.
Each year's winner gets to keep the trophy filled with the bills for one year until the next challenge and a new winner is chosen. The funds accumulated are to be used for any charitable effort of the winners choosing.
GAA launches two promotions
ServNet recently announced that auction group member Greenville Auto Auction (GAA) recently kicked off its BB&T/Regional promotion, X-Factor, along with a new promotion that allows its dealers to enter a pool to win a quad.
The newly adopted quad promotion is a three-month event that will end in June.
Additionally, GAA said recently the acution has had a notable number of strong sales, which include its AdrenaLANE Sale, a sale that highlights specialty units such as powersports, sports cars, golf carts, and RV's, according to auction general manager Billy Willis.
“Greenville Auto Auction is eager to continue building great relationships with dealers and is looking forward to the auctions ahead,” GAA said.