Both ADESA and Barrett-Jackson Auction Co. are ramping up for big annual sales this winter season. As part of the strategic alliance, ADESA Phoenix will host its 2nd annual Legendary Sales Week.

The event — scheduled for Jan. 15–22  — also coincides with the 41st  annual Barret-Jackson Collector Car Auction.

And attendees of The ADESA Phoenix Legendary Sales Week will also have the opportunity to be a VIP guest of ADESA Phoenix at the Barrett-Jackson Collector Car Auction in Scottsdale, Ariz.

“It is an honor to once again partner with Barrett-Jackson and their annual Collector Car Event,” said Tom Caruso, president and chief executive officer of ADESA.

“I would like to personally invite everyone to join us at both ADESA Phoenix and Barrett-Jackson Scottsdale for a memorable week-long experience,” he continued.

The week-long automotive event will begin Jan. 14 with the third annual Scottsdale Road Rally in downtown Scottsdale, Ariz.

This event will be followed by Barrett-Jackson Night at the Pavilions and continues Jan. 15–22 at WestWorld of Scottsdale, officials noted.

And simultaneously, ADESA Phoenix will be kicking off their event, as well. During its Legendary Sales Week, attendees will have access to a diverse selection of inventory during the auction’s regular weekly fleet and consignment sale Wednesday, Jan. 18.

There will also be a General Motors closed sale Tuesday, Jan. 17; a Ford closed sale Thursday, Jan. 19; and a Ford mustang charity auction to benefit the Juvenile Diabetes Research Foundation.

“This really is the ‘must-see’ event in the West,” said Mike Russo, ADESA Phoenix general manager. “From the cars and promotions to the celebrity guests and events, we anticipate a significant turnout at this year’s Legendary Sales Week.”

Barret-Jackson chairman and CEO Craig Jackson also offered his enthusiasm for the upcoming events: “We truly enjoy working with ADESA and believe our shared customer base really benefits from the additional offerings of this partnership.

“It is sure to be an exciting week for every type of car enthusiast,” he concluded.

For additional details, including exclusive accommodation offers at Wild Horse Pass Hotel and Casino, contact ADESA Phoenix at (480) 961-1161.