Continuing the evolution of how physical auctions operate, ServNet owners recently asserted the group’s focus on technology with the launch of a branding campaign that established AuctionPipeline as the Internet platform for ServNet auctions.

“In emphasizing what we as ServNet auctions do to deliver auction service of the highest caliber to our customers across the country, we want to send a clear message that AuctionPipeline plays a vital role in bringing buyers and sellers together at ServNet auctions,” explained ServNet president Jeff Brasher.

“AuctionPipeline offers cutting-edge technology and multiple auction tools that are as effective as anything available in the industry,” Brasher continued.

ServNet reiterated that AuctionPipeline provides real-time auction sale information for 92 facilities nationwide, including operations in the ServNet group.

In addition to online buying and selling capabilities, AuctionPipeline can generate inventory reports, pre-sale lists, market reports, no sale lists, advanced vehicle search, custom auction reports and watch list notification features, according to officials.

Launched in 2004, officials recapped AuctionPipeline reached 3 million units sold in the first four years it was active and is currently exceeding 1 million vehicles sold annually.

“The impact of AuctionPipeline on the industry cannot be underestimated,” Brasher declared.

“Vehicle sales at ServNet auctions via AuctionPipeline continue to climb with total online sales in 2010 easily outpacing 2009, and this year we are recording continued increases in spite of a challenging market overall,” he added.

Brasher went on to note that in May of this year alone, ServNet auctions posted 65,000 vehicles for sale on AuctionPipeline.

Currently, 43,000 active franchise and independent dealers are registered to view and bid on that inventory at www.auctionpipeline.com.