Auto Remarketing learned on Wednesday that Cadillac has revamped and relaunched its certified pre-owned program.

Cadillac said it’s relaunching the program to boost the resale value of the models and provide “added confidence to customers seeking a used luxury automobile.”

Cadillac’s enhanced CPO program being rolled out this spring includes a more robust vehicle inspection system, a six-year, 100,000-mile limited warranty, 24-hour roadside assistance during the warranty period and courtesy transportation for warranty services.

“In the luxury market, pre-owned automobiles are often an entry point for new customers to the brand,” said Kurt McNeil, vice president of Cadillac sales and service.

“We want these customers to know that we stand behind the quality of our pre-owned Cadillacs,” McNeil added.

The nameplate went on to mention that it’s bolstering the program with competitive financing options.

For May and June, the brand said it will cover the first three monthly payments on interest rates as low as 1.9 percent for qualified buyers.

As part of the enhanced program, Cadillac and its dealer network explained they intend to provide every buyer of a Cadillac certified unit a 172-point vehicle inspection and reconditioning certificate that includes a road test, validation of key mechanical components, up-to-date maintenance services and interior and exterior detailing.

Customers also will receive a vehicle history report.

Furthermore, brand officials pointed out the limited warranty on Cadillac’s certified vehicles covers most of the vehicle’s major mechanical components, including the engine, transmission, axles, struts, heating and air conditioning system and door and sunroof assemblies.

Cadillac intends to promote the program through TV, radio, print and online advertisements.

In its most recent rankings, the nameplate highlighted that IntelliChoice ranked Cadillac’s certified pre-owned program higher than CPO initiatives from Mercedes-Benz, Lexus, Audi and BMW.

“The enhanced certified pre-owned program is another building block to establish Cadillac as the new standard of the luxury market,” McNeil declared.

“While the immediate benefit is provided to buyers of these pre-owned vehicles, it’s also a key component for assuring strong resale values for our new car customers,” he continued. “An expanded pool of pre-owned Cadillacs thoroughly inspected by trained professionals will raise the brand’s long-term reputation for quality.”