On Tuesday, General Motors announced several leadership changes in its U.S. marketing operations that will become effective Feb. 1.

 

As part of the moves, Chris Perry has been appointed vice president of U.S. marketing, replacing Joel Ewanick. Perry will report to Ewanick, who was named global chief marketing officer on Dec. 17.

 

Perry, 50, had served as U.S. vice president, Chevrolet marketing, since September.

 

Prior to joining GM, Perry was vice president of marketing with Hyundai Motor America. Perry also spent nearly 10 years at American Isuzu Motors, where he held a variety of marketing and advertising positions.

 

In his new role, Perry will have responsibility for improving the positioning of the Chevrolet, Buick, GMC and Cadillac brands and consumer consideration of GM vehicles in the United States.

 

Rick Scheidt, currently executive director, Chevrolet product marketing, will become U.S. vice president of Chevrolet marketing, replacing Perry.  Scheidt, 57, joined GM in 1980, and has held several marketing positions within GM, primarily with the Chevrolet brand.  

 

Over at Buick and GMC, the several changes will also go into effect Feb. 1.

 

John Schwegman, currently U.S. vice president, Buick-GMC Marketing, is named U.S. vice president of GMC marketing.  

 

Schwegman, 46, began his career with General Motors in 1988. He has held numerous sales and marketing assignments, including positions at the former Pontiac and Saturn divisions and in General Motors Market and Industry Analysis. Most recently, he led the marketing launches for Chevrolet’s current generation full-size trucks brands.

 

Tony DiSalle, currently product and marketing director for the Chevrolet Volt, is named U.S. vice president of Buick marketing.  

 

DiSalle, 46, began his career with GM in 1988. He has held several management positions, including key assignments at OnStar and within GM’s marketing operations.  

 

"These moves support our plans to continue building very clear and distinct swim lanes for our four brands," said Ewanick. "These individuals have great track records for leading very aggressive and creative marketing strategies."