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4 Trusty Facebook Ads Strategies to Grow Your Page and Your Sales
By now, you’ve probably heard about Facebook ads. What you may not have heard about is how valuable they’ve become. Facebook has continuously improved the ads platform since its launch in 2007 and if you don’t already have some good Facebook Ads Strategies in your back pocket, then it’s time to move, son!
Like all social media, Facebook ads strategies require great content. It’s not enough anymore to simply post great content on your page (and that’s not easy!). Now, you have to make sure people see your content and you must supplement it all with well-designed ads in order to reach your revenue goals.
It’s becoming critical for businesses to employ someone on the inside of their operation to brainstorm, create and publish content. With the need to add Facebook ads into the mix, start thinking about how you can re-organize your workforce to accommodate this new position. And please, for heaven’s sake, don’t get cheap about training! A few dollars spent on coaching and/or training will go a long way to get you those leads and sales you’re craving.
I’ve coached some of the best and brightest in the retail automotive industry and they’re miles ahead of their competition right now. They can walk on water because they know where the rocks are!
Now that I’ve got you thinking about how you can make some changes in your operation to grow your revenue, let’s talk about where you can start when it’s time to focus on your Facebook marketing.
Before I go further, I need to point out that targeting your ideal customer is the cornerstone to great Facebook ads strategies. I wrote about targeting at length here.
4 trusty Facebook ads strategies to grow your page and your sales
1. Goal: Grow Your Page Likes
Ad’s Manager Option: “Promote Your Page”
It’s still very important to grow your community on Facebook. The best and quickest way is to target your market area and use ads to promote your page. The default image for a page like ad is your timeline cover. Make sure it works for an ad (ie: it’s visually stimulating/attractive and it doesn’t have more than 20% text).
- Before you create your ad, decide who you want to reach. If you’re a local business, you’ll want to target people in your market area (or your competitor’s market area). I typically choose the name of the city where the business is located and then 50 miles around it.
- If there are any attributes about your audience that you feel are important then please include those in your ad targeting.
- If you’re new, start with a budget of $5/day. That way you can learn without going broke.
2. Goal: Increase Engagement (Likes, Comments & Shares)
Ads Manager Option: “Boost Your Posts”
It used to be that all you had to do was publish great content your audience wants to see and you’d get all the Facebook love you needed. Not anymore. You must pay to promote your content so that people see it in their newsfeeds.
Target “fans and their friends” to start and test it. I find that it’s better to build engagement with people who already like you and if their friends see it, the “social proof” aspect kicks in and you increase the size of your community. I’ve done many campaigns to increase engagement and ended up getting new page likes as a bonus.
3. Goal: Drive Visitors to Your Website
Ads Manager Option: Send People to Your Website
You should master the first two Facebook ads strategies I’ve outlined above before you get into the more advanced options.
Once you’ve got some experience under your belt, this option would be great for growing your email list. If you have a blog, even better. I always recommend some type of incentive in exchange for the visitor’s contact info. A cool e-book, case study or white paper on buying tips works wonders. Use a non-invasive popup like Optin Monster or Pippity to increase your conversions.
4. Goal: Convert Visitors Into Leads
Ads Manager Option: Promote Conversation to Your Website
This is perhaps the most advanced option in your Facebook ads strategies. People like to complain that “you can’t sell things on Facebook.” Well, you can’t sell things using any advertising medium – that’s your salespeople’s jobs. Facebook ads that promote conversions on your site DO generate high-quality leads but you have to do them right.
For this strategy you’ll need:
- A website landing page with enticing language and a call-to-action
- Install a Tracking Pixel to track your ads perform
- Lead form to capture the visitors info
- IMPORTANT: Someone to monitor the leads and follow up
Facebook ads are a great way for businesses to grow their page and their sales. People may complain about ads in their newsfeed but when it comes down to it, they’re seeing ads for things they may want to buy. You’re business is able to target those that will most likely want to buy your product and you won’t waste money on those who don’t.
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