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8 Reasons You Should NOT Be Blogging for Business
Blogging for business is front and center in today’s marketing world. Written content (ie: your blog) is a tremendous way to create influence and foster visibility, build a strong community around your brand and generate traffic, leads and sales.
The best way to draw traffic to your blog is simply to write useful stuff that real people want to read. You don’t just need to have a blog. You also need to update it–often. Nobody will visit your blog if you don’t post anything there. It sounds simple, and it’s not easy.
I speak to people often who agree they need to be on social media and institute blogging for business. But just because you think you need to do it, doesn’t mean it’s right for you. Many times people get into it and realize there are too many obstacles in their operation.
How do you know if your business is ready? Let’s explore these 8 reasons you should NOT be blogging for business:
1. Your culture is not ready for prime time.
You really need to be open for business. For years, many companies have stayed in the shadows with cultures that are not ready for the klieg light of online marketing and blogging for business. Take a hard look at what you’ve got. If your culture lacks authenticity, transparency and trust, you’re not ready.
2. Your salespeople have no idea why people buy from them.
Individual salespeople need a powerful personal brand. Why? Because if they don’t differentiate themselves, they look like everyone else. When your salespeople don’t know why people buy from them, your customers won’t either.
3. You’re a bad storyteller.
A great story can make or break your blog post. Scientifically speaking, a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience. We become alive when we tell stories. To tell great stories means to know your audience.
4. You think social media is a fad that wastes time.
Yes, this is still happening. If you’re still on this sunken ship, forget about blogging for business. If you’re ready to wake up and smell the coffee, good morning! Chances are one or two of your salespeople have already made their way online, trying to generate their own leads. Blogging for business is your next best step to leverage what your salespeople are doing.
5. Your salespeople think blogs are stupid.
Or they’re embarrassed, not motivated, and/or lazy. Develop a training program to awaken their potential. Blogging for business is best done in numbers. Crowdsourcing content from your “teachers” translates into gold for your customers.
6. You’re uncomfortable interacting with consumers online.
People spend time online researching to make informed decisions about what you sell. When was the last time you bought something without researching it first online? Now’s the time to reach out and be there for your prospects. No one ever sold anything without talking to the buyer first.
7. You have no one to manage content, edit and syndicate your posts.
If you want to start blogging for business, then it’s time to re-allocate some of your advertising expense over to personnel. I’ve audited client’s marketing spend many times. We’ve not only found ways to afford social media and blogging for business but also discovered many expenditures that were not getting them where they needed to be.
8. You have no clear digital marketing plan.
Inbound marketing includes blogging for business, SEO, social media, landing pages, lead generation, traffic, calls to action, and email marketing.
Even though it’s widely known that fresh, relevant content is required to get your business to rank higher in search, many SEO providers don’t offer content creation as part of their strategy. Still more offer content but no human wants to read it because it’s written strictly for Google search bots.
Even if you have to hire an expert to help you design and implement a clear digital marketing plan, it would be worth it to understand the components needed to reach your business’ goals. You’ll know exactly where to spend money and how to allocate human resources. When you know more you can do better.
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