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Tune Into the Frequency of Your Customers for More Leads and Sales
“Selling to people who actually want to hear from you is more effective than interrupting strangers that don’t.” ~Seth Godin
Everyone wants to be cool. Who remembers when they were younger how great it felt to listen to the same music as your friends? Music brings people together. Discoveries happen. You realize, “Wow, I found somebody that’s just like me.”
I was a cheerleader in high school. One of the gals on our squad had an awesome convertible land yacht. We’d all pack into that car and drive around town blasting our music, singing to the top of our lungs. We were pretty cool.
Remember that scene in Wayne’s World where Wayne jumps into Garth’s sky-blue AMC Pacer and pops in the tape? Everybody’s on cue, including each audience member, for head-bangin’ to Bohemian Rhapsody.
That’s exactly the way your ideal customers tune into your content. When the content you create and publish connects them to your brand or your employees, there’s a sense of community that develops. Your message resonates with those most likely to buy from you.
There are songs which touch us throughout our lives. Each time we hear them, we go right back to those feelings that connected us to that song in the first place. My husband Scott’s favorite song was Bob Dylan’s “Like a Rolling Stone“. When he passed away suddenly in 1995, I turned to music to help me grieve. I even made the playlist for his funeral because it gave me a sense of relief hearing “his” music. We blasted that song ’til the roof came off the church. I can’t hear it today without thinking of him.
What “songs” do your customers want to listen to you?
What helps them…what resonates with them? The quality content you publish reinforces your message. The customer thinks, “Wow, I found a brand that’s just like me.”
Quality content is what gets potential leads interested in your company.
It’s important to remember that not everyone likes the same kind of music. Not everyone is your customer. You do yourself and your business a disservice by not defining your ideal customers. When you describe them down to every detail, it’s easier to tune into their frequency, create quality content and speak the language of sales.
Your marketing results will suffer when you try to reach too large of a swath of audience. You’ll be interrupting strangers that don’t want your product instead of selling to people who actually want to hear from you!
Listening is the new prospecting.
You must identify with your tribe…the tribe that buys your product or service. Just like those songs we heard that made us part of the cool kids, today’s customer wants to feel like they’re part of something.
- Listen to understand and tune into their frequency
- Publish quality content
- Engage to create relationships and tribe members
- Convert tribe members into customers
And let the music of sales begin!
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