Featured Contributors

The 3 Most-Valuable Types of Social Media Content

Blogging Newbie? 6 Tips to Get You Firing on All Cylinders

Nothing Happens Without Promotion: 5 Tips to Boost Your Facebook Strategy

Social Media Recess is Over. It’s Time to Get to Class.

Content Strategy: Do You Know Who Your Customers Are?

Crack Your Comfort Zone: Overcome Social Media Fears

Social Media ROI: It’s Possible With These 7 Metrics

How to Avoid This Common Mistake With Your Social Media Marketing

The Key Component to Protect Your Reputation – Online and Off

Media Isn’t Social, People Are!

Get Your Fans Involved

Digital Trends and What They Mean for Traditional Advertising

Google Offer Extensions

What Does Your Dealership Smell Like?

Likes on Facebook: More Than Just a Thumbs Up

Who Is The Face Of Your Brand?

How to Build your Business with Pinterest

Paul to Speak at the CADEX East Conference

Join the Potratz Team for the Ribbon Cutting Ceremony of our Newly Renovated Downtown Schenectady Locale

Digital Trends and What They Mean for Traditional Advertising

Dialing Mobile 911

Profit Over A Coffee

Great Grinder or Great Pre-Owned Inventory?

New Year, New Challenges and New Results

If Google Can Map the Earth, Why Can’t I Find Vehicles to Buy?

Where Did My Inventory Go?

So, What’s Next?

Inventory: Half Full or Half Empty?

Laying Out the Detail Department

Anatomy of a Dealership Detail Department

Personnel and the Detail Department

Take a ‘Constructive’ Look at your Detail Department

Is there Potential in your Detail Department?

Turn the Ugly Duckling into a Beautiful Swan

Train Them to Keep Them

Why Not A Full-Service Detail Department?

Why Dealers Have Problems with Detailing

Better Hiring Standards For The Detail Department