Donlen recently announced plans for its 50th anniversary celebration. The company will hold its celebration events in tandem with the NAFA Institute and Expo 2014, scheduled for April 8-11 in Minneapolis.

The company’s main anniversary event will be a 50th birthday celebration planned for April 9, which will include a concert from an undisclosed band.

Donlen shared attendees can claim an invitation by visiting the Donlen booth or watch for details in their NAFA gift bags.

The company will also be hosting product demonstrations at its booth at the NAFA event – number 1511 – and attendees can claim their invitation to the birthday party, as well.  

Founded in 1965 by Don Rappeport and Len Vine, Donlen started as a family run business, focusing on customer service and fleet productivity, the company shared, noting that these two principles are still at the forefront of its company philosophy.

“Everyone at Donlen is incredibly proud of achieving this milestone. Over the years, we never lost sight of what’s truly important: our customer relationships,” Donlen presidentTom Callahan said.

Today, Donlen is part of the Hertz family of companies with more than 300 full time employees, and offers  full range of personalized fleet management services.

“Our customer-centric focus is in our DNA — and will remain so. Our focus on customer service and innovation is why we’ve experienced incredible organic growth over the years,” Callahan went on to say. “We’ve built deep and lasting relationships with our customers and we’re privileged to have a highly committed and knowledgeable workforce. These core principles will carry us well into the future.”