At the same time chief executive officer Mary Barra faced General Motors shareholders during the company’s first annual meeting with her in control, Swapalease.com noticed in its latest report on vehicle incentives from May that one particular trend jumped out at site executives.

Despite all the attention associated with the automaker’s recalls, Swapalease reported that few GM brands are currently listed with a cash incentive.

Executives explained cash incentives are a normal practice in the world of sales, but what makes this report different is that the Swapalease.com marketplace involves person-to-person transactions.

According to incentives data from May listings, only 5 percent of vehicles with incentives were from GM. Swapalease executives believe the GM recalls in the news recently have had little impact on a person’s ability to attract someone else to take over their lease.

Overall, incentives in the Swapalease.com marketplace have fallen slightly from the same time a year ago. The average personal cash incentive offered came in at $2,215.56 at the end of May, compared with an average of $2,464.78 last year.

Swapalease.com executive vice president Scot Hall explained lessees typically offer a cash incentive as a way to sweeten the offer when looking to escape the contract.

“With manufacturers focused on more transparency, a larger number of recalls have been instituted since the recession,” Hall said. “We believe consumers are becoming immune to the issue of recalls in general.”

Supporting this theory, a recent customer survey conducted by Swapalease found that 90.4 percent of drivers believe recalls are a part of everyday life now, and they will not change their purchase decision.

Vehicles currently with the largest incentives include the Ford Expedition ($3,900), Mercedes R-Class ($3,000), and Nissan Murano ($2,500). Vehicles currently with the lowest incentives include the Volkswagen CC ($1,143), Ford Edge ($1,150) and the Chevy Volt ($1,663).

GM Stockholders Gather

Barra addressed stockholders at the company’s annual meeting on Tuesday, telling them the OEM is in the best position to meet and exceed competitive challenges despite the turmoil surrounding the recall for defective ignition switches.

“In every market, consumers have more and better automotive choices than ever before,” Barra said. “And the competition is only going to get tougher. This is a reality. Another reality is that GM is positioned to be stronger, leaner and more responsive than ever before.”

During the meeting, Barra reiterated steps the automaker is taking in response to the ignition switch recalls, and she again expressed her deepest sympathies to the victims and their families.

“I know there are no words that can ease their pain and grief,” Barra said. “I have and will be guided by two clear principles: To do right thing for those that were harmed and to make sure we accept responsibility for our mistakes and commit to doing everything within our power to prevent this sort of problem from ever happening again.”

And according to an online report, GM doesn’t plan to dismiss any more employees as result of the botched recall. During her town-hall style employee address at the GM Vehicle Engineering Center in Warren, Mich., last Thursday, Barra confirmed 15 individuals who were determined to have acted inappropriately are no longer with the company. She also mentioned disciplinary actions have been taken against five other employees as a result of finding from the investigation completed by former U.S. attorney Anton Valukas.

“We feel we’ve taken the appropriate actions as it relates to the ignition switch recall,” Barra told reporters before Tuesday’s shareholders meeting, according to this report from Reuters.