As part of a broad company-wide campaign, KAR Auction Services has released its first wave of product and service offerings that integrate the company’s diverse operational capabilities with the TradeRev digital mobile marketplace.

KAR is currently leveraging its whole car and salvage auctions, floorplan financing, transportation services and data analytical insights to enhance TradeRev’s mobile and desktop solutions.

In mid-March, KAR announced it had extended up to $15 million in credit to TradeRev to foster the continued rollout of the product in additional U.S. markets.

But the growth goes beyond that. For more background on that, see part I and part II of a feature this spring about TradeRev reaching untapped potential. 

As for Thursday’s news, which is largely an extension of this growth, KAR’s new integrated product and service offerings include full integration of TradeRev’s mobile auction app with ADESA’s auction marketplaces, free and heavily discounted transportation services and special floorplan financing credits.

TradeRev’s integration with KAR’s ADESA business unit includes its physical, digital and online marketplaces.

KAR said its goal is to provide a streamlined all-in-one auction solution TradeRev dealers can launch, execute and complete using a mobile phone.

“The scope of KAR’s businesses and their 310 operating locations gives TradeRev an unmatched ability to connect with and support our dealer customers,” TradeRev USA president Keith Crerar said in a news release. “We’re committed to delivering the best dealer-to-dealer mobile auction app solution, and no one can deliver on that like the combination of KAR and TradeRev.”

As part of the company's first wave of integrated product and service offerings, KAR’s CarsArrive Network business unit now offers TradeRev dealers a flat $150 transportation fee for shipments throughout the U.S. and free transportation for any vehicle shipped from the state of New York.

These rates represent 50 to 80 percent dealer savings compared to typical wholesale transport options and will last through 2017, according to KAR.

Currently, KAR’s Automotive Finance Corporation business unit is waving floorplan fees on the first five vehicles purchased on the TradeRev platform that are floored with AFC on the date of purchase. This offering is also subject to various conditions, the company said.

Additionally, TradeRev is offering a $150 discounted buy fee to be credited to dealer’s AFC accounts for their first five units.

Other financing promotions and specials planned for TradeRev and AFC customers will be released throughout the year.

TradeRev and ADESA have partnered to launch KAR’s new “360 Advantage Program” for dealers that has any unsold cars posted on TradeRev transported to an ADESA location within 24 hours where they receive a full condition report and are listed on ADESA’s 24/7 online auction, DealerBlock.

Throughout the year, TradeRev sales and support staff will have an increased presence of TradeRev at ADESA’s physical auction locations in both the U.S. and Canada. They will be available to enroll new dealers, answer dealer questions, and provide tips on how to launch and participate in TradeRev auctions.

“If there’s any question about our commitment to revolutionizing the dealer-to-dealer marketplace, let me say that KAR and TradeRev are in it to win it – 1,000 percent,” added Hallett. “Our announcements today are just the beginning, and we won’t stop until TradeRev is the most convenient, streamlined and trusted dealer solution.”