The National Independent Automobile Dealers Association announced Tuesday that CarGurus has come aboard as its newest Bronze-level National Corporate Partner.

CarGurus said the new partnership will allow the company to strengthen its collaboration with the independent dealer community.

“We know our members will benefit from the valuable shopper connections CarGurus' platform delivers,” NIADA senior vice president of member services Scott Lilja said in a news release announcing the new partnership. “CarGurus' commitment to transparency and helping car shoppers find great deals from top-rated dealers fits perfectly with how NIADA members approach their businesses.”

In addition to premium tools that help dealers price, market and sell their inventory, CarGurus can provide dealers with ready-to-buy shoppers and offers them subscription packages designed to drive shopper connections, according to the company.

“CarGurus' technology is designed to make car shopping better for both sellers and buyers, and we are excited to bring that offering to NIADA members,” added Josh Allen, CarGurus vice president of North American sales. “Digital marketing has become increasingly important for independent car dealers, and we're looking forward to helping NIADA's members drive more customer connections and achieve better results.”