CDK Global announced recently that it has partnered with ActivEngage to create Concierge Chat, a messaging tool built directly into CDK Next Gen Websites.

The integration of Concierge Chat with the CDK platform provides customers with a professionally managed chat service fitted with features designed to help to drive qualified sales opportunities, the company said.

“The integration of Concierge Chat into our Next Gen websites further builds upon the fully responsive platform we’ve developed to allow dealers to connect with their customers no matter how they shop,” CDK Global vice president of product management Max Steckler said in a news release.

“As the industry continues to be flooded with standalone product innovation while lacking best-in-class integration, the creation of Concierge Chat is just one example of how CDK is meeting the challenge and enabling end-to-end automotive commerce via an open exchange,” he explained.

Concierge Chat’s notable features include:

• behavioral technology

• inventory sharing

• data mining technology

• seamless integration

ActivEngage joined the CDK Global Partner Program when it launched last year.

Currently, the program includes over 15 partners whose services are optimized and integrated across CDK Website workflows.

“CDK Global recognizes the power of giving consumers the opportunity to interact with dealers in real time via messaging solutions like chat, text or social media,” said Todd Smith, ActivEngage chief executive officer.

“Our partnership with CDK Global will allow our company to share new innovations that will help consumers navigate the purchasing journey more effectively, while creating better results for the dealer,” he added.