Integrated Auction Solutions has launched a customized marketplace for the Retail Automotive Alliance, an auto dealer group in the U.K.

This development follows a six-month pilot.

This UK dealer alliance plans to use the RAA MarketPlace to sell inventory internally first, then utilize it as a full retail application to sell trade-ins and frontline inventory vehicles, utilizing real-time offer technology.

The RAA MarketPlace includes native iOS and Android applications, as well. This lets the 200-plus RAA dealers sell and trade their 10,000 vehilces from any mobile device, IAS said in the release.   

“This has been an exciting venture with a group of very forward-thinking folks in England, Wales, Ireland and Scotland,” said Paul Sper, director of IAS European business development, in a news release.

IAS vice president Peter Levy said: “We are looking forward to exposing the technologies we built for our United States partners to the UK market.

“The IAS-branded marketplaces will continue to provide its partners with real-time offer technology and live simulcast auctions where critical mass sellers and critical mass buyers collide to make transactions 24 hours a day,” Levy said.  

Note: Corrected title of Peter Levy, vice president of IAS.