CARY, N.C. -

The deadline to opt into Auto Remarketing's Auto Auctions to Work For program is Friday. 

For individual auction locations to participate, the general manager/leader of that auction needs to opt in at this website by Friday.

Here are the details:

What is it?
A free workplace study for the auto auction industry that will recognize the best auto auctions to work for (on an unranked basis). 

It is designed and intended for individual auction locations — no corporate or HQ offices; just individual auction locations.

It is absolutely free/no charge for auctions to participate.

Winners will be recognized in the Sept. 15 edition of Auto Remarketing and at the National Remarketing Conference/NAAA Convention during Used Car Week. 

Who is conducting the study?
Auto Remarketing, teaming with Best Companies Group in Pennsylvania, is underwriting the study.

However, the study will be managed by, and data analyzed 100 percent, by the staff of Best Companies Group (BCG). 

Best Companies Group will directly administer all of the surveys and manage/analyze all of the data and information.  No input from Auto Remarketing staff.

How are auctions chosen?
The Best Companies Group will analyze the data from the group of auctions choosing to participate and develop metrics and standards based on that data to determine which auctions are named to the list of Best Auto Auctions to Work For. 

It’s either pass or fail, and ONLY those auctions that pass will be included in results.  Auto Remarketing will NOT publish information on auctions that participate and do not meet the criteria required. And, again, there are no rankings.

What are the benefits for participating
Participation and earned recognition can impact general marketing, recruiting and promoting your brand as an employer.  It can lead to applications climbing and turnover dropping, and offers participants a chance to better understand the viewpoint of your employees and see how you stack up against your peers. 

There is also an opportunity to purchase the full “BCG Employee Feedback Report” that outlines metrics like key confidential feedback and benchmarking data. 

Can auctions who participated last year participate again? Even if they were winners?
Yes. All auctions who participated last year —  whether they were selected as an award recipient or not — can participate again this year 

If an auction participated last year, do it need to opt in again?

Yes. Even if an auction participated last year, it will need to opt in again this year 

Alright, I’m in. What do I need to do to participate?
Again, for individual auction locations to participate, the general manager/leader of that auction needs to opt in at this website by April 21.

Registration is now open.More information and answers to many of your questions can also be found at www.bestautoauctionstoworkfor.com. 

Auto Remarketing and its print, digital, email and social media channels will be keeping you posted as this project progresses.

But for now, if you are an auction GM, make sure your auction has what it needs to participate by registering here by April 21.
If you have a question about Best Auto Auctions to Work For, contact Mor Aframian at maframian@cherokeemediagroup.com or (800) 608-7500, ext. 126.

Auto Remarketing's 2016 Best Auto Auctions to Work For issue can be viewed here.