Following a successful fundraiser for United Way last December, Chrysler dealers will now repeat the sales promotion efforts with the goal of doubling donations.

This week, Chrysler Group announced that the company and its 42 Detroit metro dealerships will re-launch a fundraising initiative for United Way for Southeastern Michigan during the month of March, after a December drive raised $514,300 for United Way by donating $100 for every Chrysler, Jeep, Dodge, Ram and Fiat vehicle sold that month.

Now, Chrysler Group and its dealerships will again set aside $100 per vehicle sold during March with the goal of reaching a combined December and March donation of $1 million.

“Chrysler Group and our Detroit area dealers are proud of the accomplishment we achieved in December, but neither of us wanted to stop there,” said Scott Garberding, Chrysler Group campaign co-chair and senior vice president of manufacturing/world-class Manufacturing.

“We are eager to collectively help others in the community by raising additional funds for United Way. March typically is a strong month for Chrysler Group sales, so we are confident that this extended fundraiser will hit the new mark that we have set,” he said.

Company officials said this sales promotion is part of Chrysler Group’s efforts to support United Way’s annual community giving campaign. Chrysler Group chairman and chief executive officer Sergio Marchionne, who also serves as United Way for Southeastern Michigan’s Campaign chair, kicked off the campaign last September in Detroit with a symbolic torch lighting ceremony, to announce a $35 million fundraising goal for the organization.
 

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