Among a series of executive moves, NCM Associates went into Canada to find its new director of retail solutions, training and development.

Taking on this role is Trevor Robinson of Vancouver, British Columbia, who is being asked to lead and expand the NCM 20 Group and retail consulting programs to better support the company’s growing clientele in the U.S. and Canada.

With more than 15 years’ experience in the motorsports industry leading and managing diverse cross-functional teams most recently in support of the retail dealer channel, Robinson joins NCM with achievements in performance and operations management as well as product development and engineering. The company highlighted Robinson grew up around the car business and is a self-proclaimed “gear head.”

“NCM has been fortunate to have experienced significant growth in the past five years along with its clients,” NCM president and chief executive officer Paul Faletti Jr. said on Tuesday.

“It is imperative that we on-board talented leaders, like Trevor, to meet the needs of our employee-owners, as well as our current and future clients,” Faletti continued.

Along with hiring Robinson, Faletti appointed Robin Keller, NCM’s former marketing communications director, as chief operating officer for the company last October. Skye Nguyen replaced Keller as marketing communications director later that month; and in January, Richard Head joined as the director of education, leading the NCM Institute division. 

“Each of these individuals brings fresh perspectives and ideas to bear on our strategic initiatives to aggressively enhance and expand the NCM brand and service offerings,” Faletti said. “I am very excited to have such a strong leadership team in place and look forward to what we will accomplish for our customers.”

In addition to these latest appointments, NCM is restructuring internally to focus more attention on strategic business and product development initiatives to expedite the design and delivery techniques of new and enhanced product and services.

“This is a great time to be a car dealer,” Faletti said. “We see our clients making significant investments in their dealerships to give them more insight, greater efficiencies and increased profitability.

“It is critical that NCM also make investments in our business model to remain responsive to their needs,” he went on to say.