Though what your salespeople wore to work this morning might be the least of your worries as the bustle of your day begins, neatness of appearance can make a huge impression on potential buyers.

But there are many different schools of thoughts as to dress code and uniform in the showroom, and it varies by customer, and age group.

To hear what some of the experts have to say, the American International Automobile Dealers Association and its Affinity Partner, Lands’ End, will be holding a free Webinar on May 15 to cover this very topic.

The free Webinar, titled, “The Millenial Generation: Opinions on Uniforms and Branding,” is scheduled for 1 p.m. (EST).

The session will take a look, specifically, at what brands millenials are purchasing as well as what is important to them when purchasing a vehicle.

The Webinar will also address how dealerships are using apparel with logos to create a branding approach to catch this generation’s attention.

Kristen Carter, national account executive at Lands’ End, will guide attendees through the process of apparel options, merchandise branding, AIADA member benefit discounts and how to place an order.

Registration is open to the first 150 individuals who register, and attendees do not have to be a member ot AIADA to register.

Click here to register.