Auto/Mate Dealership Systems announced Monday that DealerSocket has completed integration with its dealership management system.

Dealers who use both solutions can benefit from improved sales efficiency with real-time, bi-directional updates of customer, vehicle and deal information in both systems, company officials said.

“Both Auto/Mate and DealerSocket use an open API to integrate with other vendors, keeping integration costs low and providing dealers with more choices," said Mike Esposito, president and CEO of Auto/Mate.

With their systems now integrated, prospect information entered into DealerSocket's CRM is instantly updated in Auto/Mate’s DMS, and any changes made in the DMS are immediately updated in the CRM.

The real-time integration allows for accurate information in both systems, officials said, compared to data exchanges performed via batch deliveries.

“We’re happy to be able to provide our customers with another quality choice when it comes to dealership management system vendors," said Nathan Usher, director of product management for DealerSocket.

Both Auto/Mate and DealerSocket were recognized at NADA 2014 with Highest Rated dealer satisfaction awards, determined by dealers who are part of the DrivingSales.com community.

Auto/Mate received the Highest Rated DMS of 2013 award, while DealerSocket received the Highest Rated Sales CRM of 2013 and the Top Rated ILM of 2013 awards.