Autobytel took to the digital world in the third installment of its Autobytel Dealer Insight Series launched this past week, providing the latest in a quarterly training program designed to help dealers improve the car buying experience and increase sales.

The third installment will focus on the key drivers behind car purchases among online consumers, mobile and texting best practices, and tips to implement virtual showrooms.

"Today, the way consumers interact with dealers has changed, which is why dealer processes must evolve to accommodate the latest online buying behaviors," said Scott Pechstein, vice president of national sales at Autobytel. "Factors such as brand indecision, declines in dealership visits, and shifts from traditional phone and web-based communications to mobile and texting are impacting car sales. 

"The advice offered in the Autobytel Dealer Insight Series enables dealers to engage with consumers the way they prefer to communicate to increase sales and improve customer satisfaction." 

Within the series, the company sights statistics from the Pew Research Center, Experian, Google, and more, that all illustrate the growing importance of text leads, mobile marketing and virtual showrooms.

For example, today, 94 percent of cellphone owners between the ages of 30-49 years send and receive texts, and  75 percent of cellphone owners between the ages of 50-64 send and receive texts, according to the Pew Research Center's Internet & American Life Project Spring Tracking Survey fielded in 2013.

Mobile and digital use is certainly not limited to Millennials; now, digital marketing is a tool used to reach shoppers of all ages.