AutoLoop LLC, a provider of auto industry marketing and customer relationship management solutions, has partnered with Recall Masters Inc. to help streamline the recall lookup process and help bridge the recall-service gap.

Recall Masters, which provides automotive recall news, data, training and communication, will be integrated into AutoLoop’s Fixed Ops Suite, resulting in what the companies say is the industry’s first totally integrated, end-to-end service platform that will enable real-time recall lookup of vehicles during service appointment schedule as well as during the check-in and inspection process.

“Since the start of 2014, there have been more than 100 million vehicle recalls in the United States, just shy of half of all vehicles on the road today. Most of these affected vehicles have yet to be repaired and these open recalls represent a unique market opportunity to grow sales and service revenue, drive up each dealership’s CSI and restore the brand’s integrity in the eyes of the consumer,” said AutoLoop chief operating officer Matt Rodeghero. “Recall Masters has been revolutionizing the auto dealer recall process for years and promises to be an invaluable addition to our comprehensive Fixed Ops Suite.”

The AutoLoop Fixed Ops Suite allows dealers to immediately present precise, all-inclusive quotes to customers who are scheduling online or over the phone, or who are being checked in on the service drive. And at every point along the way, the system alerts dealers to all possible profit opportunities — now including real-time recall lookup of vehicles from Recall Masters.

 “Getting a customer to accept the work depends entirely on the service team having the right information at the right moment — both manufacturers and dealers realize how critical this is,” said Rodeghero. “But due to technology limitations, there were just too many service systems in use and too much invaluable data being overlooked. By bringing these systems together, AutoLoop and Recall Masters plan to help manufacturers bridge that critical gap, improving access to information by making technology truly work for the dealerships.”

“With the unprecedented level of vehicle recalls, reaching out to and informing customers of any that affect their vehicle can be a major pain point for most auto dealers. Customers don’t typically enjoy having to take their vehicle in for service in the first place. Having to stay even longer for a surprise recall repair is not exactly great for customer relations,” said Christopher Miller, president of Recall Masters.

“Our relationship with AutoLoop ensures that the dealer’s customers know about any open recall in real-time while scheduling their appointment or during the check-in and inspection process, which builds trust and strengthens relationships between automotive dealers and their customers.”