BW Dealership Advisors — a Brady Ware-affiliated retail automotive consulting firm dedicated to offering consulting, fraud mitigation, accounting and tax services — announced this week that it has expanded its services to help dealers attract and engage clients online. The new digital capabilities will be led by Nick Brunotte, who joined the firm as senior operations consultant.

With Brunotte's added expertise, BW Dealership Advisors highlighted that it can help retail automotive clients with the online customer engagement aspect of their business, including web presence management strategies, business development centers, customer relationship management software processes, website effectiveness and other digital efficiencies.

“Dealerships are increasingly seeking ways to help them stand out from their competitors and build stronger relationships with customers,” Brunotte said. “I look forward to putting my dealership operations expertise and digital experience to work for the retail automotive clients we serve at BW Dealership Advisors.”

The firm highlighted Brunotte brings hands-on experience in dealership general management and operations to BW Dealership Advisors.

The firm went on to stress that clients will benefit from Brunotte’s ability to identify and solve the specialized challenges faced by retail automotive dealers, as well as his expertise in strategies for improving the profitability of service and finance and insurance (F&I) departments.

Brunotte studied finance at the University of Cincinnati and has more than a decade of management experience. He is actively involved in the National Automobile Dealers Association and has F&I certification from United Development Systems (UDS).