Car and Driver is now giving auto dealers the opportunity to place their inventory listings in front of an estimated 12 million-plus monthly online visitors through its website’s new inventory listings product that matches its online content and vehicle search capabilities with a dealer’s inventory.
“This product marks the beginning of Car and Driver’s evolution from an enthusiast-focused news and reviews website to a complete decision-making resource for in-market auto shoppers,” the automotive content brand’s partner, Jumpstart Automotive Media, said in a news release.
The new listings product not only gives dealers a platform to share listings on Car and Driver’s site that yields more than 12 million unique monthly visitors, but it also allows dealers to own all messaging, ads, and links on their vehicle detail pages.
“In turning ourselves into a true service for car shoppers and enthusiasts, we become a connection point between the consumer’s automotive curiosity/desire and the car itself,” Car and Driver editor-in-chief Eddie Alterman said. “While the function of our site is changing, our mission remains the same: to deliver the most useful, honest, and entertaining information about cars.”
Car and Driver’s new offerings are exclusive to the brand’s website and will be sold through Jumpstart’s dealer sales team, according to the marketing and advertising solutions company.
“Taking a mobile-first approach, we have completely re-architected the website. We’ve also doubled our editorial staff and increased the scope of topics to cover more of today’s trending topics such as technology and environment,” Josh Searcy, Car and Driver chief product officer said.
“Car and Driver’s evolution is in response to the disruption in the online auto marketplace; it’s about accommodating the ways people actually want to shop for cars online. We’re incredibly excited about how far we’ve come and what’s still yet to come in making the auto shopping experience more complete for our audience.”
Additionally, according to Searcy, alongside the suite of auto shopper tools now available — such as pricing and inventory — Car and Driver is currently developing a new buyer’s guide section that provides 9 in-depth categories for each make and model, as well as reviews.