There were 2.11 million certified pre-owned vehicles sold in 2013, up from 1.83 million in 2012, and 2014 is expected to be an even bigger year for certified sales, with Manheim Consulting putting a target on the 4 million mark. Are you making the most of this growing market?

To help dealers answer that question and more, CarMark Certified is hosting a free webinar to highlight its warranty program that provides CPO warranties to all vehicle brands. The program is administered nationally by NAC (National Auto Care) of Westerville, Ohio.

The CarMark Certified brand is owned by POADA LLC and was launched in 2010 as a complement to manufacturer-based CPO programs. It currently is offered by dealers in 14 states.  

The CarMark Certified limited warranty provides either a 12/month-12,000-mile warranty from sale date or a 72-month/100,000-mile warranty from in-service date.

NAC regional sales manager Dave Stevenson will highlight more aspects of the program during the webinar titled, “A New Generation of Certified,” which is scheduled for 2 p.m. EDT on Aug. 5.

“Certified sales are on the rise as both dealers and consumers recognize the benefits of a certified pre-owned vehicle,” Stevenson said. “Certification means faster turns and higher profits for dealers; are you certain you’re certifying all the cars you can?

“Join us for this free webinar to find out how you can certify more vehicles on your lot with flexible, dependable, and profitable third-party CPO programs,” he continued. “Find out how a third-party CPO program might just be the missing piece in your CPO profit equation.

The all-new CarMark Certified Pre-Owned program is an excellent option for dealers — franchise and independent — looking for a flexible, dependable and profitable third-party certified program,” Stevenson went on to say. “With new options, new benefits and new terms, we’re certain the CarMark Certified program can be a good fit for your dealership.”

Dealers can register for the free webinar here.